via Crave: The gadget blog by Dan Ackerman on 3/16/09
In perhaps the most ill-advised branding move since New Coke, NBC's basic-cable Sci Fi Channel will be renamed the phonetically similar Syfy on July 7.
The change reportedly comes from a desire to own a trademark on the network's name. The term sci-fi is a generic description of ...
Originally posted at Digital City Podcast
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