via Consumerist by Ben Popken on 2/23/09
When Fosters switched to 330ml from 375ml while charging the same price, consumers let their discontent be known in a highly visible fashion: they stopped buying it. Fosters reported a 33% drop in sales and some retailers reported up to a 50% drop. In response to the steep drop-off, Fosters is going back to 357ml. For a crap beer whose main selling point was that it came in large-unit sized cans, reducing the size of those cans is a fatal error.
Foster's cans 330ml stubbies [smh.com.au] (Thanks to Kevin!) (Photo: buildscharacter)
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