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Welcome to my Blog. I mostly re post articles that i find interesting on the web. After the article you will find a link that leads you to the original one.

Thursday, December 17, 2009

Senate Concerned About Buy.com's Aggressive Webloyalty Checkout Hardsell

Senate Concerned About Buy.com's Aggressive Webloyalty Checkout Hardsell: "

Before you can finish your purchase at Buy.com, you have to go through an entire page trying to upsell you to the much-maligned Webloyalty program and click the tiny 'no thanks' button at the bottom. You can find it located under the large YES! button.



Some users will scroll through the page and just see the part asking them to enter in their last 4 digits of their credit card and email address to finish the purchase. The explanatory text above only mentions the 'reward' program.buydotcom.jpg


It seems designed to draw the skim reader into signing up for the useless program. Here is what the page looks like on Buy.com:



A Senate commitee investigating unfair online practices says this one raises 'serious concerns' for them.

Web scam or aggressive marketing at Buy.com? You decide [Consumer Reports]

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